Board and Group Management
The CEO is appointed by the Board and supervises operations according to the instructions adopted by the Board and is responsible for day-to-day management of the company and the Group in accordance with the Swedish Companies Act. In addition, the CEO, together with the Chairman, decides which matters are to be dealt with at Board meetings. The Board continuously evaluates the CEO’s duties and performance.
The CEO is responsible for ensuring that the Board members are supplied with the necessary information and decision data and presents reports and proposals at Board meetings regarding issues dealt with by the Group Management Team. The President continuously informs the Board and Chairman about the financial position and development of the company and the Group.
Board of Directors
Peter Liljeroos
Born: 1974
Nationality: Swedish
Board member since: 2023
Education: Property management, Chalmers University of Technology
Experience: Has 25 years of experience in the security industry, of which the last 20 have been in leading roles and in business development as owner, CEO and board involvement with a focus on growth, both organically and through acquisitions.
Other assignments: Assignments within the board and as CEO in companies within the Avarn Group. Member and CEO of Brainpower Invest AB.
Peter Liljeroos is independent in relation to the company and its management as well as to the company’s major shareholders.
Henrik Vilselius
Born: 1963
Nationality: Swedish
Board member since: 2022
Education: Master of Engineering, Royal Institute of Technology (KTH)
Experience: : Henrik is an experienced entrepreneur, investor and senior advisor. Henrik is a senior advisor (and active board member) to companies primarily in the IT/media/tech/security industry.
Other assignments: Chairman of the board of United Blue Light Ekonomisk förening. Board member of Screen9 Holding AB (publ), Screen9 Aktiebolag, Picsearch Services Aktiebolag, BrandFactory Holding AB, SKYSENSE AB, Staffers AB and ADSX AB.
Henrik Vilselius is independent in relation to the company and its management as well as to the company’s major shareholders.
Nickolaj Johansson
Born: 1980
Nationality: Swedish
Board member since: 2024
Education: Master of Laws, University of Gothenburg
Experience:Head of Investments and Chairman of the Board of M10 Investment AB; An investment company with a focus on small to medium-sized investments in healthcare, real estate, tech and start-ups. Nickolaj is also a Senior Advisor for Medtanken Group and was previously ranked as a leading Corporate/M&A lawyer by ChambersGlobal.
Other assignments: Chairman of the Board of Lovorda AB. Board member of Fastighetsaktiebolaget NGC, M10 Investment AB, Medtanken Group AB, Medtanken Holding AB, Mologa AB and Västerledens vårdcentral holding AB.
Nickolaj Johansson is independent in relation to the company and its management as well as to the company’s major shareholders.
Mikael Fallström
Born: 1974
Nationality: Swedish
Board member since: 2024
Education: Double bachelor’s degree in electronics and economics from Linköping University.
Experience:With over 20 years of experience in the payment market, Mikael has worked as a product manager and architect at companies such as iZettle/PayPal, Bambora, H&M, and Nordea. For the past 15 years, Mikael has also worked as a business angel and investor with several board engagements and advisory positions.
Other assignments: Board member and CEO of Manpro Invest AB and Manpro AB. Chairman of the Board of Grid Juice AB. Board member of Grid Juice Battery 1 AB, Grid Juice Battery 2 AB and RMM Holding AB.
Mikael Fallström is independent in relation to the company and its management as well as independent in relation to the company’s major shareholders.
Group Management Team
Daniel Sonesson
Born: 1977
Nationality: Swedish
Employee since: Acting CEO since February 2023, CEO since May 2023
Education: Business Administration, Gothenburg School of Economics
Experience: More than 18 years of experience from business development, strategy and leadership in tech and “talent sector”. Daniel has previously worked at Universum, LinkedIn, Blocket Jobb and SUP46.
Other assignments: Board member and CEO of Lovorda AB.
Daniel Boettge
Born: 1980
Nationality: Swedish
Employee since: CFO since May 2023
Education: Degree in business and law from Stockholm University
Experience: Vast experience in finance, accounting and law, as well as 15+ years experience in accounting, organizational development, tax and corporate law
Significant assignments outside the company: –
Martin Samuelsson
Born: 1983
Nationality: Swedish
Employee since: October 2019, Head of Product since December 2022 and Chief Product Officer since October 2023 (before that, Head of Product and design, Head of Tech)
Education: Digital Design Program, Hyper Island
Experience: 18 years of experience in marketing, design and product development,
Significant assignments outside the company: –
Jesper Sundström
Born: 1994
Nationality: Swedish
Employee since: August 2021, Head of Growth since February 2023
Education: Masters degree in Strategic Management from Lund University
Experience: Has previously worked as management consultant at EY.
Significant assignments outside the company: –
Elvira Vänerfors
Born: 1991
Nationality: Swedish
Employee since: June 2021, Head of Compliance since November 2023
Education: Master of Law from Stockholm University
Experience: Has previously worked as Group Ethics & Compliance Officer at Telia Group.
Significant assignments outside the company: –
Wilhelm Eklund
Born: 1984
Nationality: Swedish
Employee since: October 2023 and part of Group Management since January 2024.
Education: Master degree in engineering mathematics from Lund University.
Experience: Good experience from creating high-performing development teams and realizing scalability in technical platforms. Previous experience includes Scrum Master at Barnebys and Quinyx, as well as full-stack developer at Klarna and Aftonbladet.
Significant assignments outside the company: –
Bas Hagenaars
Born: 1979
Nationality: Dutch
Employee since: May 2024 as Head of Marketing
Education: Master’s degree in Service Management Research from Karlstad University and bachelor’s degree in International Business from InHolland University in Rotterdam.
Experience: Broad experience from running digital marketing campaigns and implementing channels that lead to increased sales. Previous experience include work with marketing automation and growth marketing at Viaplay Group and Mynewsdesk, among others.
Significant assignments outside the company: –